Slope
The logo for Slope, an outdoor clothing and gear shop, is designed to convey a sense of adventure, action, and a deep love for mountain trekking.
This design is meant to encapsulates the brand’s essence, appealing to outdoor enthusiasts with its clean, powerful, and purposeful visual identity.
Elements
Ibex
The central element of the logo is a minimalist depiction of an ibex, symbolizing rugged terrain and the spirit of the outdoors.
Vertical italic font
The use of square condensed typography further enhances the modern, sturdy aesthetic of the brand, complementing the overall vertical structure of the logo, which suggests upward movement and a dynamic energy.
Colors
Ivory & Dark grey
Carefully chosen to evoke strength and the natural world, while maintaining a bold and masculine feel.
